Long ago, many big institutions realized that having numerous competent employees was not enough to go up the profit scale. It looked like something was not going too well… but what? What was amiss with the companies’ organization? They were aware of the fact that they could do better, but they had no idea what to change and where to make the changes needed.
This is what triggered the idea of customer and employee satisfaction surveys and was implemented by CEOs throughout the western world, subsequently being copied by the other companies, until it became a trivial thing. Nowadays, if you have or run an institution that has more than thirty employees, it’s seen as bad leadership not to get some feedback from them from time to time. And critics who think you are a bad manager if you don’t try to get reactions from the guys you work with (regardless if they are your workers or clients) are perfectly right.
If you are enclosed in your own turtle shell and you have no idea of what’s going on outside it, you will probably come to make some really bad calls, decisions that may turn very unproductive for your business. This is the reason why you need to make surveys. How do you do it? What’s the simplest technique for giving questionnaires and gathering feedback? The answer couldn’t be more simple: just think – what’s the widest distribution channel you can access? From where do you get your information? How are you able to read this article? (drums rolling…) – the Internet! So, the way I see it, the fastest method is creating and distributing an online survey…
More than a decade ago, before the Internet, it was actually quite a demanding task to make surveys, as the whole process was to be done by mail, and everybody knows how fast that is, and how secure it is. However, after some entrepreneurs realized they could create survey tools and would be able to design a website based on it, the survey industry has utterly changed. In 2010, tens of millions of surveys are conducted online, and there’s nothing to indicate that they have found a better way.
Basically, this is why large institutions need online questionnaires. In an era where “speed” is the key word, when we always try to make things quicker and better, and with hard competition in almost any field, companies simply can not afford the luxury not to conduct online surveys.
And there are lots of online tools available. Several of them are great, some are incredibly bad, and this is why it’s essential to know which one to use. But this will be the main issue of my next article. Until then, have a nice day!
About the Author
Find out more about online questionnaires at my new blog!